7/28/2023 0 Comments Shareit for windows 10 mobileToday, according to its global vice president Karam Malhotra, ShareIt generates revenue mostly through advertising and marketing partnerships with companies like Egyptian lending app Money Fellows and Pakistani mobile payment platform Easypaisa. It has added a video player, displays ads for other platforms, and has launched ShopIt - an e-commerce hub that allows users to compare deals and prices on other shopping apps. In recent years, ShareIt has tried to retain users by diversifying its business model. Ian Goh, managing partner at venture capital firm 01VC in Shanghai, told Rest of World that compared to apps with strong social functions like TikTok, utility apps such as ShareIt tend to struggle more with long-term revenue growth. It also claims to have millions of users in Indonesia, though it didn’t share exact figures.ĭespite its growing user base, some see it as an uphill struggle for ShareIt to retain users as internet coverage continues to improve globally. ShareIt claims it has reached 2.4 billion downloads globally, with 20 million monthly active users in South Africa and 40 million in the Philippines. But instead of shutting down, the company recovered by shifting its focus to Southeast Asia. ShareIt did lose the India market - it was banned in the country in June 2020, alongside 58 other apps of Chinese origin. “If we lose the India market, we need to shut our business down.” It was so dependent on this market that it fashioned itself as an “Indian company,” even though it was Chinese-founded, said Jason Wong, ShareIt’s managing director for India, to a local publication that year. By 2019, ShareIt had racked up over 400 million downloads in India. ShareIt executives discovered the biggest source of its growth in the country: Local phone shops had started selling and transferring new apps to customers to make a quick buck. But as internet coverage became ubiquitous in China, ShareIt spun off into a separate company around 2015, expanding overseas to emerging markets with poorer connectivity.Ģ.4 billion The number of downloads ShareIt claims to have reached globally.Īccording to ShareIt, in 2016, it had 600 million users globally - including 150 million in India, its largest market. It was first launched as Eggplant Express, an app for the domestic market. ShareIt was first developed in the mid-2010s by a group of employees at Chinese tech company Lenovo, prompted by their attempts to share photos while hiking in an area with poor connectivity. According to reporting by the Thomson Reuters Foundation, this cost is equivalent to nearly four hours of work at the minimum wage. In South Africa, people can pay up to $5.29 for one gigabyte of data. “Data is expensive this side.” She has used the app to transfer photos, apps, and music to friends. “It’s cost-effective,” Mukondeleli Irene Mmbara, a financial clerk in Thohoyandou, a small town in South Africa, told Rest of World. Users in South Africa, the Philippines, and Pakistan told Rest of World that ShareIt has allowed them to save costs on mobile data, although they have recently also had to put up with many in-app adverts. The app has emerged as an attractive alternative to sharing files over WhatsApp or Telegram in countries where data costs are prohibitively expensive. ShareIt connects different devices by creating local Wi-Fi hotspots - its sharing process is similar to Apple’s AirDrop - that transfer files much faster than Bluetooth. Muhammad is one of ShareIt’s millions of monthly active users in Pakistan who have turned to the file-transfer app to send photos, videos, and games to each other without having to use the internet. “I had operation management this semester and the was extremely long ,” Muhammad told Rest of World. Last year, Omaimah Muhammad, a second-year management student in Lahore, Pakistan, started using a Chinese app called ShareIt to send pictures, lengthy class notes, and textbooks to her friends.
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